It must be established a rethinking and to domestic production and sustainable raw materials. How is it accepted by the customer? An ecological industrial revolution faces and thus on the fashion market at last us? I am convinced that we are on the road to a fair and ecological fashion a revolution in the sense of nature. Which designer would like to already like his raw materials there, where people work in harrowing circumstances in making. The big corporations that can keep our own production costs through high volume and flooding the market with “cheap” collections to make the current problem. On the other hand, newcomers have to pay often exorbitant sums for sustainable materials and colors. Often, this is only possible if the customer according to wishes to sustainable fashion and also paid and thus the collections can be made accordingly. But we are in the rethinking, more and more customers want this.

Raw materials are still very expensive. But if the funds in the country remain, the quality in the country remains so. Domestic production is the keyword. Eco should be anything that you ask”but eco should be normal! Nora Fritz makes their share within their collection she used substances that have to be made not only extra. You access existing resources and back, materials that are surplus, must not be customized.

Ecological understanding of the environment in the foreground is the colours: collectively together will find organic alternatives to chemical colours and printing processes such as the artists of Czentrifuga or looking for ways to optimize production processes. And tailors and seamstresses from the surrounding area are employed in the production of larger quantities. Nora Fritz is a self-confident, single-minded young woman who inspires us with her special creativity, their concerns and their approach to the production of their collections. Info: text: Bianca Paulsen and Helmut Havelka photos: Bianca Paulsen the photo gallery to see like magazine/fashion or but fashion-week-2011.html