The past has fled, what you expect is absent, but the present is yours General Service management by companies and Venezuelan organizations public and private customer leaves much to say, where there is a clear demonstration of the poor interest on the part of management to give it the necessary attention what it can lead to. Venezuelans, complain about the way in which enterprises, organizations, especially those of services, including clinics, hospitals, government agencies, provide their services, the little identification that is had on the culture of service. Aspect that we really share to verify what is manifested, leaving much that say the attention to the consumer. Hence, the importance of delving into the subject, pointing out the relevance, scope management of service provide. To do so, has been considered the opinions of research conducted by the specialty program of quality management and productivity of postgraduate’s Faces, views which has been exhibited in forums, workshops and seminars, as well as in the virtual classroom of Professor of marketing. SCOPE, importance and suggestions is known, that the management of service to the customer is the set of interrelated activities that provides a supplier with the purpose that the customer obtain the product at the time and place and to ensure a correct use of the same.

Service to the customer is a powerful marketing tool. Neyra Calderon gives us in this regard, that a good service to the client could be a promotional item for as powerful as discounts sales, advertising and personal selling.Attracting a new customer is approximately six times more expensive than maintaining one. So the companies have opted to put in writing the performance of the company.Been observed that customers are sensitive to the service they received from their suppliers, since it means that the customer will get minor finals inventory costs.Contingencies of the service: the seller must be prepared to prevent strikes and natural disasters affect the client.All persons who they come in contact with the client projected attitudes that affect this sales rep to call you by phone, the receptionist at the door, service call to install new equipment or service in the units, and the sales staff that ultimately achieves the order.