Remember that we are not a shop, supermarket or other shop to satisfy ourselves or our business model but to make sales, make money. IV. Implementation of linear. The introduction of linear terms of how we organize the trays in the aisles. To make this deployment is necessary to apply all the concepts used in the general setting but led to the specific case of each gondola.

The gondolas are sectioned to cost-effectively accommodate the different sku which should be in her response to the planning approach or distribution made in sections that are made for the store. Recall also that We previously discussed that when we do planning and stock sections we will have in each of them we should first consider the overall business strategy, second the physical space with which we and third the target to which we are headed. The allocation of space will depend on several factors, including net profit from the sale of a unit of product, the sale price of the product and the overall market share that has this product. We must also consider purchasing habits of our customers. Apart from displaying the products we are offering for sale, gondolas should attract the attention of shoppers, facilitate the work of buying, selling and achieve sales momentum. The gondola is performed where the last battle of all stakeholders in the marketing to make consumers prefer your product or customer is why we further develop this theme (the introduction of linear) in an article we will provide too. V.

Entertainment at the point of sale. The animation at the point of sales for the actions we do to make the shopping experience more attractive and enjoyable for our guests. Many of these entertainment activities are carried out in collaboration with our suppliers, other times they are the sole responsibility and authorship of point of sales. Some of the ways to "encourage" the point of sale are: Collectibles Tasting Competitions Exhibitions Fairs sampling gondola off Coupon Offers Special offers value-added Displays / Exhibitions Sales Seasonal Decorations Special Topic Among others. There are no limits for animation at the point of sales. Every day there are new applications and new creative ways to impress and attract buyers. What are you doing to impress visitors and buyers? Have you fallen into the monotony and routine? "Ask your guests, how can you satisfy them more? Do you need to review your business model? Are your consumers same or have the same habits that two years ago or six months ago? The layout of our area of sales and merchandising executions have a huge impact on our business. Check and make an analysis of its local time to time, I think I could do it every six months or annually. Remember what we do not recommend is to make very abrupt changes, but be constantly evolving to keep pace with its customers and consumers. We leave it up there for now, you have good sales.