Overview Every company has defined its mission and vision for this, management is organized so using all of their administrative skills, management, and identify fully the stage where it operates, to meet all your needs, especially those Consider consumers derive from their mission is the reason for the company. It is also said to be the work, the commission or special service that a company intends to achieve the long term. For its part vision: is the administrative capacity to place the company in the future, where we want to be in the next five years The achievement of the mission of a company can Alcazar through what is now known as Management Strategy, endorsed in its principles, rationale, tools, especially strategic planning, which can be defined as the formulation, implementation and evaluation of actions that allow an organization to achieve its objectives. The strategy includes development of identification of internal strengths and weaknesses of the company, organization, identifying external threats and opportunities of a signature, the establishment of the company mission, setting objectives, developing alternative strategies and decisions that must be selected. Of course, the implementation of strategies requires that the signature set goals, develop policies, motivating employees and allocate resources so that formulated strategies can be carried out successfully. In this regard, the now-defunct Peter Drucker, noted that the primary task of strategic management is to think about the business mission is, ask the questions: What is our business?, And what should be?, This leads us the setting of objectives, development strategies and plans and making decisions today for tomorrow's results.